Welcome to the InfoSci Platform
Social Network Analysis Visualization: A Facebook Case Study

Social Network Analysis Visualization: A Facebook Case Study

Mohana Shanmugam, Yusmadi Yah Jusoh, Rozi Nor Haizan Nor, Marzanah A. Jabar
Copyright: © 2015 |Pages: 14
ISBN13: 9781466683532|ISBN10: 1466683538|EISBN13: 9781466683549
DOI: 10.4018/978-1-4666-8353-2.ch015
Cite Chapter Cite Chapter

MLA

Shanmugam, Mohana, et al. "Social Network Analysis Visualization: A Facebook Case Study." Handbook of Research on Integrating Social Media into Strategic Marketing, edited by Nick Hajli, IGI Global, 2015, pp. 257-270. https://doi.org/10.4018/978-1-4666-8353-2.ch015

APA

Shanmugam, M., Jusoh, Y. Y., Nor, R. N., & Jabar, M. A. (2015). Social Network Analysis Visualization: A Facebook Case Study. In N. Hajli (Ed.), Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 257-270). IGI Global. https://doi.org/10.4018/978-1-4666-8353-2.ch015

Chicago

Shanmugam, Mohana, et al. "Social Network Analysis Visualization: A Facebook Case Study." In Handbook of Research on Integrating Social Media into Strategic Marketing, edited by Nick Hajli, 257-270. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8353-2.ch015

Export Reference

Mendeley
Favorite

Abstract

The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.