MLA
Bulley, Cynthia A., et al. "Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour." Handbook of Research on Consumerism and Buying Behavior in Developing Nations, edited by Ayantunji Gbadamosi, IGI Global, 2016, pp. 263-282. https://doi.org/10.4018/978-1-5225-0282-1.ch012
APA
Bulley, C. A., Adu-Brobbey, V., & Duodu, E. O. (2016). Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour. In A. Gbadamosi (Ed.), Handbook of Research on Consumerism and Buying Behavior in Developing Nations (pp. 263-282). IGI Global. https://doi.org/10.4018/978-1-5225-0282-1.ch012
Chicago
Bulley, Cynthia A., Veronica Adu-Brobbey, and Esther O. Duodu. "Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour." In Handbook of Research on Consumerism and Buying Behavior in Developing Nations, edited by Ayantunji Gbadamosi, 263-282. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0282-1.ch012
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