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Exploring the Dynamics of an Energy Service Venture

Exploring the Dynamics of an Energy Service Venture

Carlos Capelo
Copyright: © 2017 |Pages: 21
ISBN13: 9781522519782|ISBN10: 1522519785|EISBN13: 9781522519799
DOI: 10.4018/978-1-5225-1978-2.ch013
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MLA

Capelo, Carlos. "Exploring the Dynamics of an Energy Service Venture." Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities, edited by Luisa Cagica Carvalho, IGI Global, 2017, pp. 269-289. https://doi.org/10.4018/978-1-5225-1978-2.ch013

APA

Capelo, C. (2017). Exploring the Dynamics of an Energy Service Venture. In L. Carvalho (Ed.), Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities (pp. 269-289). IGI Global. https://doi.org/10.4018/978-1-5225-1978-2.ch013

Chicago

Capelo, Carlos. "Exploring the Dynamics of an Energy Service Venture." In Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities, edited by Luisa Cagica Carvalho, 269-289. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1978-2.ch013

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Abstract

This paper describes the development of a system dynamics model for exploring and learning about the dynamics of an energy service company (ESCO) which business is based on energy performance contracting (EPC). The simulation of that model provides a helpful basis for analysing and explaining the development of key variables, and for accelerating learning on the managerial processes that are critical for the success of the venture. The simulation of the modelled firm produces an overall insignificant market value added mainly due to long sales cycles, indicating a low probability of success. The model is sensitive to changes in the word-of-mouth contact rate parameter which suggests that effective management interventions should consider initiatives that accelerate word-of-mouth among EPC adopters and prospects.

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