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Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP

Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP

Ayşe Kara, Hülya Ant
Copyright: © 2018 |Pages: 23
ISBN13: 9781522536192|ISBN10: 1522536191|EISBN13: 9781522536208
DOI: 10.4018/978-1-5225-3619-2.ch004
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MLA

Kara, Ayşe, and Hülya Ant. "Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP." Reputation Management Techniques in Public Relations, edited by Ayse Erdemir, IGI Global, 2018, pp. 56-78. https://doi.org/10.4018/978-1-5225-3619-2.ch004

APA

Kara, A. & Ant, H. (2018). Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP. In A. Erdemir (Ed.), Reputation Management Techniques in Public Relations (pp. 56-78). IGI Global. https://doi.org/10.4018/978-1-5225-3619-2.ch004

Chicago

Kara, Ayşe, and Hülya Ant. "Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP." In Reputation Management Techniques in Public Relations, edited by Ayse Erdemir, 56-78. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3619-2.ch004

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Abstract

Corporate reputation, being one of the most important assets that affect the profitability of companies, creates a difference in helping companies to recover from economic crises, gain price advantage against their competitors, diversify their products in the face of fierce competition, and thus, raise their brand value. Non-predictable and sudden global or regional events may cause companies and organizations to make unplanned changes and these changes can inflict difficulties on business operations. This chapter addresses the sudden crises experienced by companies and illustrates their success or failure in managing these crises and the extent of reputation being affected in return. Examples are given to show how crises can be turned into opportunities when managed well and how they can lead to disaster when managed inappropriately.

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