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Future of Food: Transmedia Strategies of National Geographic

Future of Food: Transmedia Strategies of National Geographic

Alexander Godulla, Cornelia Wolf
Copyright: © 2018 |Pages: 21
ISBN13: 9781522537816|ISBN10: 1522537813|EISBN13: 9781522537823
DOI: 10.4018/978-1-5225-3781-6.ch010
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MLA

Godulla, Alexander, and Cornelia Wolf. "Future of Food: Transmedia Strategies of National Geographic." Exploring Transmedia Journalism in the Digital Age, edited by Renira Rampazzo Gambarato and Geane C. Alzamora, IGI Global, 2018, pp. 162-182. https://doi.org/10.4018/978-1-5225-3781-6.ch010

APA

Godulla, A. & Wolf, C. (2018). Future of Food: Transmedia Strategies of National Geographic. In R. Gambarato & G. Alzamora (Eds.), Exploring Transmedia Journalism in the Digital Age (pp. 162-182). IGI Global. https://doi.org/10.4018/978-1-5225-3781-6.ch010

Chicago

Godulla, Alexander, and Cornelia Wolf. "Future of Food: Transmedia Strategies of National Geographic." In Exploring Transmedia Journalism in the Digital Age, edited by Renira Rampazzo Gambarato and Geane C. Alzamora, 162-182. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3781-6.ch010

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Abstract

The National Geographic Society (NGS) has always sought to incorporate new ways of media production into its working routine, thus defining standards of journalism both in technical and narrative terms. As a logical result, the NGS also relies on cross media strategies, focusing on transmedia storytelling in order to connect its audience. The “Future of Food” project is one of the largest transmedia projects in journalism. The chapter first outlines the concept of transmedia storytelling and discusses 10 qualities in the context of journalism. Secondly, the authors systematically discuss the case study “Future of Food” by applying the transmedia qualities to the project. This provides insights into the modes and combinations of story elements and allows to draw attention to challenges and opportunities for researchers, producers, and users.

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