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Bollywood Sporting Spectacles: Indian Premier League Cricket as a Bollywoodized Media Event

Bollywood Sporting Spectacles: Indian Premier League Cricket as a Bollywoodized Media Event

Sony Jalarajan Raj, Rohini Sreekumar
Copyright: © 2018 |Pages: 12
ISBN13: 9781522554752|ISBN10: 1522554750|EISBN13: 9781522554769
DOI: 10.4018/978-1-5225-5475-2.ch027
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MLA

Raj, Sony Jalarajan, and Rohini Sreekumar. "Bollywood Sporting Spectacles: Indian Premier League Cricket as a Bollywoodized Media Event." Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 526-537. https://doi.org/10.4018/978-1-5225-5475-2.ch027

APA

Raj, S. J. & Sreekumar, R. (2018). Bollywood Sporting Spectacles: Indian Premier League Cricket as a Bollywoodized Media Event. In I. Management Association (Ed.), Sports Media, Marketing, and Management: Breakthroughs in Research and Practice (pp. 526-537). IGI Global. https://doi.org/10.4018/978-1-5225-5475-2.ch027

Chicago

Raj, Sony Jalarajan, and Rohini Sreekumar. "Bollywood Sporting Spectacles: Indian Premier League Cricket as a Bollywoodized Media Event." In Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 526-537. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5475-2.ch027

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Abstract

Indian Premier League (IPL) has evolved as a popular event for the large entertainment savvy middle class as well as sports enthusiasts who equally enjoy the new live spectacle on television. Most of the franchised team is owned by Bollywood stars or at least branded or heralded by film star. This made cricket match an extremely glamorized event with all the mix of a Bollywood film. This revolutionized the entertainment culture of public where they are now witnessing the merging of the most popular entertainment outlet – film and sports. The chapter argues that the concept of IPL as a media event is identified by the public as a glorified Bollywood film where it set an ideology that every second should be enjoyed with a similar enthusiasm of a masala Bollywood film. This chapter situates IPL with the larger framework provided by Dayan and Katz (1992) in defining a media event.

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