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Policies and Skills for Creative Tourism in Emerging Destinations of the Adriatic: Istria, Apulia, and Albania

Policies and Skills for Creative Tourism in Emerging Destinations of the Adriatic: Istria, Apulia, and Albania

Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández
Copyright: © 2019 |Pages: 27
ISBN13: 9781522575047|ISBN10: 1522575049|EISBN13: 9781522575054
DOI: 10.4018/978-1-5225-7504-7.ch023
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MLA

Messina, Salvatore Giuseppe Maria, et al. "Policies and Skills for Creative Tourism in Emerging Destinations of the Adriatic: Istria, Apulia, and Albania." Sustainable Tourism: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2019, pp. 410-436. https://doi.org/10.4018/978-1-5225-7504-7.ch023

APA

Messina, S. G., Gega, B. K., & Pulido-Fernández, J. I. (2019). Policies and Skills for Creative Tourism in Emerging Destinations of the Adriatic: Istria, Apulia, and Albania. In I. Management Association (Ed.), Sustainable Tourism: Breakthroughs in Research and Practice (pp. 410-436). IGI Global. https://doi.org/10.4018/978-1-5225-7504-7.ch023

Chicago

Messina, Salvatore Giuseppe Maria, Blerina Korreshi Gega, and Juan Ignacio Pulido-Fernández. "Policies and Skills for Creative Tourism in Emerging Destinations of the Adriatic: Istria, Apulia, and Albania." In Sustainable Tourism: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 410-436. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7504-7.ch023

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Abstract

In a sector area with high transformation capacity, the tourist experience assumes a central position in the choice of a destination and planning of the holiday. To meet the changing expectations of tourists, specific skills have to be acquired in order to make the relationship between tourist demand and offer more transparent. This is the challenge that must accept each destination that intends to be remembered in a positive way. This research analyzes three destinations of the Adriatic sea, in the Mediterranean, Istria in Croatia, Apulia in Italy and Albania; on the basis of experiences in the field, they identify policies, actions, and propose investments that should be made in the field of human resources suggesting the respective training methods to design and make available a more suitable service to the tourist's expectations, focusing on conveying good practices and on the not always pleasing experience of the so-called “classic” destinations of the international tourism.

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