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Designing Transmedia Journalism Projects

Designing Transmedia Journalism Projects

Kevin Moloney
Copyright: © 2019 |Pages: 21
ISBN13: 9781522583592|ISBN10: 1522583599|EISBN13: 9781522583608
DOI: 10.4018/978-1-5225-8359-2.ch048
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MLA

Moloney, Kevin. "Designing Transmedia Journalism Projects." Journalism and Ethics: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2019, pp. 872-892. https://doi.org/10.4018/978-1-5225-8359-2.ch048

APA

Moloney, K. (2019). Designing Transmedia Journalism Projects. In I. Management Association (Ed.), Journalism and Ethics: Breakthroughs in Research and Practice (pp. 872-892). IGI Global. https://doi.org/10.4018/978-1-5225-8359-2.ch048

Chicago

Moloney, Kevin. "Designing Transmedia Journalism Projects." In Journalism and Ethics: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 872-892. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8359-2.ch048

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Abstract

This chapter explores the design and execution of transmedia journalism projects to inform professional production and academic experimentation. It draws on the author's current project to illustrate real-world production planning. The chapter opens with a discussion of how design thinking and audience targeting apply to this task and contribute to project success. The chapter then elaborates the flow of decisions required for a thorough transmedia plan and finally presents the Refuge project as a design example. This pilot transmedia story network focuses on the single issue of refugees: those who migrate by force, either to escape suffering and deprivation or to build new, more hopeful lives elsewhere. It is the first in a networked series of similar projects that will explore the issues that polarize the electorate in the American West, from economic stratification to religious identity, environment, and gun ownership rights.

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