MLA
Choudhary, Farah S., and Alka Sharma. "Content Analysis of Online Visual Merchandising for Indian Online Travel Agents: A Case of Makemytrip and Yatra." Handbook of Research on International Travel Agency and Tour Operation Management, edited by Mohinder Chand Dhiman and Vinay Chauhan, IGI Global, 2019, pp. 216-237. https://doi.org/10.4018/978-1-5225-8434-6.ch014
APA
Choudhary, F. S. & Sharma, A. (2019). Content Analysis of Online Visual Merchandising for Indian Online Travel Agents: A Case of Makemytrip and Yatra. In M. Chand Dhiman & V. Chauhan (Eds.), Handbook of Research on International Travel Agency and Tour Operation Management (pp. 216-237). IGI Global. https://doi.org/10.4018/978-1-5225-8434-6.ch014
Chicago
Choudhary, Farah S., and Alka Sharma. "Content Analysis of Online Visual Merchandising for Indian Online Travel Agents: A Case of Makemytrip and Yatra." In Handbook of Research on International Travel Agency and Tour Operation Management, edited by Mohinder Chand Dhiman and Vinay Chauhan, 216-237. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8434-6.ch014
Export Reference