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Digital Transformation in Business Era

Digital Transformation in Business Era

Amaninder Kaur, Sheenam Monga
Copyright: © 2021 |Pages: 15
ISBN13: 9781799824022|ISBN10: 1799824020|ISBN13 Softcover: 9781799824039|EISBN13: 9781799824046
DOI: 10.4018/978-1-7998-2402-2.ch001
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MLA

Kaur, Amaninder, and Sheenam Monga. "Digital Transformation in Business Era." Managerial Issues in Digital Transformation of Global Modern Corporations, edited by Thangasamy Esakki, IGI Global, 2021, pp. 1-15. https://doi.org/10.4018/978-1-7998-2402-2.ch001

APA

Kaur, A. & Monga, S. (2021). Digital Transformation in Business Era. In T. Esakki (Ed.), Managerial Issues in Digital Transformation of Global Modern Corporations (pp. 1-15). IGI Global. https://doi.org/10.4018/978-1-7998-2402-2.ch001

Chicago

Kaur, Amaninder, and Sheenam Monga. "Digital Transformation in Business Era." In Managerial Issues in Digital Transformation of Global Modern Corporations, edited by Thangasamy Esakki, 1-15. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-2402-2.ch001

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Abstract

The chapter offers the roadmap for digital transformation. The aim of the research is to give insight into the fundamental comprehension of digital transformation. This era of increased technological proliferation combined with internet and mobile penetration presents a favorable ecosystem for the development of e-commerce in India. The country is currently at the cusp of a digital revolution. Launch of 4G services and decline in the tariffs of data plans and prices of data cards/USB dongles have reduced the cost of ownership of an effective internet connection and also availability of low-cost smartphones, and the extension of internet and broadband to the remotest corners will boost the augmentation of the internet user base, effectively bridging the gap between potential online buyers and actual buyers. The demographic dividend of the country also seems to encourage and favor the growth of e-commerce. E-commerce is a business online.

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