MLA
Dinçer, Hasan, and Fatih Pınarbaşı. "PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL." Handbook of Research on Decision-Making Techniques in Financial Marketing, edited by Hasan Dinçer and Serhat Yüksel, IGI Global, 2020, pp. 429-448. https://doi.org/10.4018/978-1-7998-2559-3.ch020
APA
Dinçer, H. & Pınarbaşı, F. (2020). PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL. In H. Dinçer & S. Yüksel (Eds.), Handbook of Research on Decision-Making Techniques in Financial Marketing (pp. 429-448). IGI Global. https://doi.org/10.4018/978-1-7998-2559-3.ch020
Chicago
Dinçer, Hasan, and Fatih Pınarbaşı. "PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector: An Application With IT2 Fuzzy DEMATEL." In Handbook of Research on Decision-Making Techniques in Financial Marketing, edited by Hasan Dinçer and Serhat Yüksel, 429-448. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2559-3.ch020
Export Reference