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Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers: A Comprehensive Understanding

Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers: A Comprehensive Understanding

Raife Meltem Yetkin Özbük
Copyright: © 2020 |Pages: 27
ISBN13: 9781799830429|ISBN10: 179983042X|ISBN13 Softcover: 9781799852711|EISBN13: 9781799830436
DOI: 10.4018/978-1-7998-3042-9.ch007
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MLA

Özbük, Raife Meltem Yetkin. "Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers: A Comprehensive Understanding." Leveraging Consumer Behavior and Psychology in the Digital Economy, edited by Norazah Mohd Suki and Norbayah Mohd Suki, IGI Global, 2020, pp. 106-132. https://doi.org/10.4018/978-1-7998-3042-9.ch007

APA

Özbük, R. M. (2020). Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers: A Comprehensive Understanding. In N. Suki & N. Suki (Eds.), Leveraging Consumer Behavior and Psychology in the Digital Economy (pp. 106-132). IGI Global. https://doi.org/10.4018/978-1-7998-3042-9.ch007

Chicago

Özbük, Raife Meltem Yetkin. "Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers: A Comprehensive Understanding." In Leveraging Consumer Behavior and Psychology in the Digital Economy, edited by Norazah Mohd Suki and Norbayah Mohd Suki, 106-132. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3042-9.ch007

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Abstract

The advent of internet-based technologies and social media has drastically affected how people communicate and share information. Electronic word-of-mouth (E-WOM) communication is one of those communication methods, and it has attracted the attention of scholars because of its effects on the consumer's decision-making process. However, there is a fragmentation of the E-WOM communication literature because of the broad range of platforms and different E-WOM formats. Therefore, the purpose of this chapter is to provide a comprehensive understanding of the antecedents, motivations, and consequences of E-WOM communication for consumers in the digital economy.

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