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Innovation Process for Problem Conceptualization

Innovation Process for Problem Conceptualization

Sharon Andrews
Copyright: © 2021 |Volume: 9 |Issue: 3 |Pages: 13
ISSN: 2166-7160|EISSN: 2166-7179|EISBN13: 9781799862789|DOI: 10.4018/IJSI.2021070107
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MLA

Andrews, Sharon. "Innovation Process for Problem Conceptualization." IJSI vol.9, no.3 2021: pp.91-103. http://doi.org/10.4018/IJSI.2021070107

APA

Andrews, S. (2021). Innovation Process for Problem Conceptualization. International Journal of Software Innovation (IJSI), 9(3), 91-103. http://doi.org/10.4018/IJSI.2021070107

Chicago

Andrews, Sharon. "Innovation Process for Problem Conceptualization," International Journal of Software Innovation (IJSI) 9, no.3: 91-103. http://doi.org/10.4018/IJSI.2021070107

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Abstract

This paper presents a process designed to enable the injection of innovation and creativity into problem-solving and solution conceptualization of product development. The process can be used to enable teams and organizations to foster and inject creativity and innovation into a product development team, unit, or organization seeking unique and effective solutions to both old and new problems. The process requires transformational thinking that is a byproduct of following process steps that utilize reframing and re-scaffolding of understandings using metaphors and renaming, resulting in a set of solution-specific needs. Use of the process encourages the use of new and transformational ways through which to view a problem and drive potentially more successful outcomes. Specifically, the innovation process for problem conceptualization (IPPC) consists of three main steps—viewpoint analysis, spiral loop reframing, and transformational renaming—which are described in the context of an example problem.

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