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Fostering CRM Through Artificial Intelligence

Fostering CRM Through Artificial Intelligence

Nidhi Shridhar Natrajan, Sanjeev Kumar Singh, Rinku Sanjeev
Copyright: © 2022 |Pages: 22
ISBN13: 9781799879596|ISBN10: 1799879593|ISBN13 Softcover: 9781799879602|EISBN13: 9781799879619
DOI: 10.4018/978-1-7998-7959-6.ch005
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MLA

Natrajan, Nidhi Shridhar, et al. "Fostering CRM Through Artificial Intelligence." Adoption and Implementation of AI in Customer Relationship Management, edited by Surabhi Singh, IGI Global, 2022, pp. 70-91. https://doi.org/10.4018/978-1-7998-7959-6.ch005

APA

Natrajan, N. S., Singh, S. K., & Sanjeev, R. (2022). Fostering CRM Through Artificial Intelligence. In S. Singh (Ed.), Adoption and Implementation of AI in Customer Relationship Management (pp. 70-91). IGI Global. https://doi.org/10.4018/978-1-7998-7959-6.ch005

Chicago

Natrajan, Nidhi Shridhar, Sanjeev Kumar Singh, and Rinku Sanjeev. "Fostering CRM Through Artificial Intelligence." In Adoption and Implementation of AI in Customer Relationship Management, edited by Surabhi Singh, 70-91. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7959-6.ch005

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Abstract

The use of technology has always provided competitive advantage to organizations. The current approach of adapting a new technology is the long-term planning. AI has become a new paradigm of enhancing organizational capabilities. AI is not a substitute of human intelligence but a strong support in terms of process automation. Apart from this, the decision-making process also gets streamlined. The success of business is when the customer is happy. To create and retain customer loyalty, effective CRM is required. The current chapter focuses on adoption of AI for efficient CRM and the factors for its successful implementation.

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