Welcome to the InfoSci Platform
Defining and Measuring the Perceived Quality of a Virtual Community

Defining and Measuring the Perceived Quality of a Virtual Community

Leila Othmani, Neji Bouslama, Jouda Sfaxi
Copyright: © 2022 |Pages: 16
ISBN13: 9781799895534|ISBN10: 179989553X|ISBN13 Softcover: 9781799895541|EISBN13: 9781799895558
DOI: 10.4018/978-1-7998-9553-4.ch007
Cite Chapter Cite Chapter

MLA

Othmani, Leila, et al. "Defining and Measuring the Perceived Quality of a Virtual Community." Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0, edited by Nedra Bahri Ammari, IGI Global, 2022, pp. 153-168. https://doi.org/10.4018/978-1-7998-9553-4.ch007

APA

Othmani, L., Bouslama, N., & Sfaxi, J. (2022). Defining and Measuring the Perceived Quality of a Virtual Community. In N. Ammari (Ed.), Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 (pp. 153-168). IGI Global. https://doi.org/10.4018/978-1-7998-9553-4.ch007

Chicago

Othmani, Leila, Neji Bouslama, and Jouda Sfaxi. "Defining and Measuring the Perceived Quality of a Virtual Community." In Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0, edited by Nedra Bahri Ammari, 153-168. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9553-4.ch007

Export Reference

Mendeley
Favorite

Abstract

Despite the development of social networks and virtual communities, there is no specific scale measuring the perceived quality of a virtual community. This research is part of this perspective and attempts to propose a scale to measure the perceived quality of a virtual community. To achieve the objective, a qualitative study was carried out with the technique of “brain writing” for the generation of items and a quantitative study with 343 members of virtual communities was conducted. The results show that the perceived quality of a virtual community is a multidimensional concept and confirms validity and reliability.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.