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A Conceptual Action Plan for Reducing Environmental Pollution Through Sustainable Clothing Purchase Intention and Behavior: A Systematic Review

A Conceptual Action Plan for Reducing Environmental Pollution Through Sustainable Clothing Purchase Intention and Behavior: A Systematic Review

Zahoor Ur Rehman, Muhammad Saeeed Shahbaz, Noor Aslinda Abu Seman, Muhammad Shujaat Mubarik
Copyright: © 2022 |Pages: 24
ISBN13: 9781668436219|ISBN10: 1668436213|ISBN13 Softcover: 9781668436226|EISBN13: 9781668436233
DOI: 10.4018/978-1-6684-3621-9.ch015
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MLA

Rehman, Zahoor Ur, et al. "A Conceptual Action Plan for Reducing Environmental Pollution Through Sustainable Clothing Purchase Intention and Behavior: A Systematic Review." Antecedents and Outcomes of Employee-Based Brand Equity, edited by Muhammad Waseem Bari, et al., IGI Global, 2022, pp. 219-242. https://doi.org/10.4018/978-1-6684-3621-9.ch015

APA

Rehman, Z. U., Shahbaz, M. S., Abu Seman, N. A., & Mubarik, M. S. (2022). A Conceptual Action Plan for Reducing Environmental Pollution Through Sustainable Clothing Purchase Intention and Behavior: A Systematic Review. In M. Bari, M. Abrar, & E. Alaverdov (Eds.), Antecedents and Outcomes of Employee-Based Brand Equity (pp. 219-242). IGI Global. https://doi.org/10.4018/978-1-6684-3621-9.ch015

Chicago

Rehman, Zahoor Ur, et al. "A Conceptual Action Plan for Reducing Environmental Pollution Through Sustainable Clothing Purchase Intention and Behavior: A Systematic Review." In Antecedents and Outcomes of Employee-Based Brand Equity, edited by Muhammad Waseem Bari, Muhammad Abrar, and Emilia Alaverdov, 219-242. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3621-9.ch015

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Abstract

Environmental pollution caused by apparel production and consumption is rapidly capturing public attention and has formed positive intentions towards sustainable apparel purchasing; however, this increase in interest and positive intentions has not resulted in the increase of actual purchase behaviors towards sustainable apparel. The purpose of this review is to identify and explain all of the major drivers and barriers of sustainable apparel consumption. This study systematically reviewed 33 empirical studies on sustainable apparel purchase intention and behavior from 2016 to 2020. The review found and described a variety of prevalent motivations, facilitators, and barriers influencing purchasing decisions about sustainable clothing and suggesting potential reasons for documented inconsistencies in purchase behavior. All these factors are grouped and discussed in two categories that are product-related attributes and individual-related attributes.

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