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Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination

Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination

Rizalniyani Abdul Razak, Nur Aliah Mansor
Copyright: © 2022 |Pages: 10
ISBN13: 9781668462874|ISBN10: 1668462877|EISBN13: 9781668462881
DOI: 10.4018/978-1-6684-6287-4.ch077
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MLA

Abdul Razak, Rizalniyani, and Nur Aliah Mansor. "Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 1437-1446. https://doi.org/10.4018/978-1-6684-6287-4.ch077

APA

Abdul Razak, R. & Mansor, N. A. (2022). Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 1437-1446). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch077

Chicago

Abdul Razak, Rizalniyani, and Nur Aliah Mansor. "Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 1437-1446. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch077

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Abstract

Social media-induced tourism happens when a traveller visits a destination/attraction after being exposed to certain social media content. A user-generated content (UGC) provider, such as a social media influencer, has been identified as the initial motivator in social media-induced tourism. Social media influencers generate persuasive messages for their followers and are typically sources of credibility. In destination marketing and tourism destination studies, the UGC of social media influencers is significantly related to the destination image, destination brand, tourist trust, and tourist expectations. Of particular interest for Instagram influencers, this chapter proposes a conceptual framework to describe the role of the Instagram influencer in inducing his/her followers to travel and suggests a guide for future research.

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