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My Little Joy in Life: Posting Food on Instagram

My Little Joy in Life: Posting Food on Instagram

Wan Chi Leung, Anan Wan
Copyright: © 2022 |Pages: 16
ISBN13: 9781668463079|ISBN10: 1668463075|EISBN13: 9781668463086
DOI: 10.4018/978-1-6684-6307-9.ch057
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MLA

Leung, Wan Chi, and Anan Wan. "My Little Joy in Life: Posting Food on Instagram." Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture, edited by Information Resources Management Association, IGI Global, 2022, pp. 1086-1101. https://doi.org/10.4018/978-1-6684-6307-9.ch057

APA

Leung, W. C. & Wan, A. (2022). My Little Joy in Life: Posting Food on Instagram. In I. Management Association (Ed.), Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture (pp. 1086-1101). IGI Global. https://doi.org/10.4018/978-1-6684-6307-9.ch057

Chicago

Leung, Wan Chi, and Anan Wan. "My Little Joy in Life: Posting Food on Instagram." In Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture, edited by Information Resources Management Association, 1086-1101. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6307-9.ch057

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Abstract

To post food on social media has become a frequent source of fun and joy in life for many mobile users. In investigating such a common scene on Instagram among its young users, the authors of this chapter investigated the relationship between social activity, personal traits like narcissism and shyness, and uses and gratifications from posting food photos on Instagram. Uses of Instagram for posting selfies were also examined for comparison. Results showed that while posting food photos were associated with social activity, posting selfies were associated with shyness. Narcissists were more likely to involve in posting both food photos and selfies. Implications of the results in explaining the generation of visual contents on social media are discussed.

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