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CMC Users' Positive and Negative Emotions: Features of Social Media Platforms and Users' Strategies

CMC Users' Positive and Negative Emotions: Features of Social Media Platforms and Users' Strategies

Hong Quan Bui, Thanh Tra Tran
Copyright: © 2023 |Pages: 23
ISBN13: 9781668470343|ISBN10: 1668470349|ISBN13 Softcover: 9781668470350|EISBN13: 9781668470367
DOI: 10.4018/978-1-6684-7034-3.ch010
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MLA

Bui, Hong Quan, and Thanh Tra Tran. "CMC Users' Positive and Negative Emotions: Features of Social Media Platforms and Users' Strategies." Multidisciplinary Applications of Computer-Mediated Communication, edited by Hung Phu Bui and Raghvendra Kumar, IGI Global, 2023, pp. 188-210. https://doi.org/10.4018/978-1-6684-7034-3.ch010

APA

Bui, H. Q. & Tran, T. T. (2023). CMC Users' Positive and Negative Emotions: Features of Social Media Platforms and Users' Strategies. In H. Bui & R. Kumar (Eds.), Multidisciplinary Applications of Computer-Mediated Communication (pp. 188-210). IGI Global. https://doi.org/10.4018/978-1-6684-7034-3.ch010

Chicago

Bui, Hong Quan, and Thanh Tra Tran. "CMC Users' Positive and Negative Emotions: Features of Social Media Platforms and Users' Strategies." In Multidisciplinary Applications of Computer-Mediated Communication, edited by Hung Phu Bui and Raghvendra Kumar, 188-210. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7034-3.ch010

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Abstract

The relationship between social media and users' emotions is a prevalent research topic in computer-mediated communication. This study aims to explore the features of social media platforms that affect users' emotional self-expression and the strategies employed by users to express their emotions in text-based communication. Semi-structured interviews with ten regular users of major social media platforms, namely Facebook and Zalo, were conducted to collect data. Results showed that online network density and size, visual properties, and content display were three features that influenced users' emotional expressions. To convey their emotions on social media platforms, users employed both verbal strategies (e.g., using affect terms and verbosity) and non-verbal strategies (e.g., using punctuations and emoticons). Some participants used punctuation marks, especially question marks, and emoticons to express positive emotions, while others used verbosity to express negative feelings. Implications for using social media platforms are discussed.

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