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Utilizing Social Networking Sites for Communication in Higher Education

Utilizing Social Networking Sites for Communication in Higher Education

Jodi Whitehurst, Jim Vander Putten
Copyright: © 2023 |Pages: 21
ISBN13: 9781668471234|ISBN10: 166847123X|EISBN13: 9781668471241
DOI: 10.4018/978-1-6684-7123-4.ch058
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MLA

Whitehurst, Jodi, and Jim Vander Putten. "Utilizing Social Networking Sites for Communication in Higher Education." Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, edited by Information Resources Management Association, IGI Global, 2023, pp. 1071-1091. https://doi.org/10.4018/978-1-6684-7123-4.ch058

APA

Whitehurst, J. & Vander Putten, J. (2023). Utilizing Social Networking Sites for Communication in Higher Education. In I. Management Association (Ed.), Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries (pp. 1071-1091). IGI Global. https://doi.org/10.4018/978-1-6684-7123-4.ch058

Chicago

Whitehurst, Jodi, and Jim Vander Putten. "Utilizing Social Networking Sites for Communication in Higher Education." In Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, edited by Information Resources Management Association, 1071-1091. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7123-4.ch058

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Abstract

This chapter first analyzes the need for communication and collaboration tools to connect units of higher education. It then examines a popular social networking site, Facebook, as a possible platform of communication. This chapter also discusses findings from a phenomenological study that explored rhetorical roles employed by participants on Facebook and then connects findings to current research concerning communication and collaboration in higher education. Data indicated that messages on Facebook were used for cooperation and coordination, but not necessarily collaboration. It also indicated that while participants were audience-minded, they were not necessarily audience-aware, and participants used audience shaping as a coping mechanism. Finally, composers' inclinations to exercise authority over their personal, representational space (Facebook wall) led the researchers to conclude that use of Facebook in higher education may best be achieved by creating a Facebook page or group for specific communicative purposes.

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