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Evaluation of Research Trends in Social Media Crisis Communication

Evaluation of Research Trends in Social Media Crisis Communication

Daniel Ikesinachi Nwogwugwu
Copyright: © 2023 |Pages: 22
ISBN13: 9781668471456|ISBN10: 1668471450|EISBN13: 9781668471463
DOI: 10.4018/978-1-6684-7145-6.ch023
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MLA

Nwogwugwu, Daniel Ikesinachi. "Evaluation of Research Trends in Social Media Crisis Communication." Research Anthology on Managing Crisis and Risk Communications, edited by Information Resources Management Association, IGI Global, 2023, pp. 438-459. https://doi.org/10.4018/978-1-6684-7145-6.ch023

APA

Nwogwugwu, D. I. (2023). Evaluation of Research Trends in Social Media Crisis Communication. In I. Management Association (Ed.), Research Anthology on Managing Crisis and Risk Communications (pp. 438-459). IGI Global. https://doi.org/10.4018/978-1-6684-7145-6.ch023

Chicago

Nwogwugwu, Daniel Ikesinachi. "Evaluation of Research Trends in Social Media Crisis Communication." In Research Anthology on Managing Crisis and Risk Communications, edited by Information Resources Management Association, 438-459. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7145-6.ch023

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Abstract

An organization's survival during a crisis often depends on its speed of response. The introduction of social media into crisis communication discourse has meant that organizations must revisit their crisis communication strategies. This chapter explores a content analysis of the integration of social media platforms into crisis communication based on a comprehensive review of eight purposively selected crisis studies conducted globally. Findings revealed that Facebook and Twitter are increasingly employed as platforms for crisis communication. It was also discovered that responding to crises promptly, and engaging with the publics before, during, and after crises are crucial to managing organizational reputation. Social media platforms are also capable of spreading mis(information) about crises. Thus, organizations are advised to fully integrate and adopt social media into their crisis communication plans. This chapter extends our understanding of how social media platforms contribute to crisis communication discourse.

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