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The Pragmatics of Political Deception on Facebook

The Pragmatics of Political Deception on Facebook

Ezekiel Olajimbiti
Copyright: © 2023 |Pages: 17
ISBN13: 9781668474723|ISBN10: 1668474727|EISBN13: 9781668474730
DOI: 10.4018/978-1-6684-7472-3.ch036
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MLA

Olajimbiti, Ezekiel. "The Pragmatics of Political Deception on Facebook." Research Anthology on Social Media's Influence on Government, Politics, and Social Movements, edited by Information Resources Management Association, IGI Global, 2023, pp. 738-754. https://doi.org/10.4018/978-1-6684-7472-3.ch036

APA

Olajimbiti, E. (2023). The Pragmatics of Political Deception on Facebook. In I. Management Association (Ed.), Research Anthology on Social Media's Influence on Government, Politics, and Social Movements (pp. 738-754). IGI Global. https://doi.org/10.4018/978-1-6684-7472-3.ch036

Chicago

Olajimbiti, Ezekiel. "The Pragmatics of Political Deception on Facebook." In Research Anthology on Social Media's Influence on Government, Politics, and Social Movements, edited by Information Resources Management Association, 738-754. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7472-3.ch036

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Abstract

Facebook, an intrinsic part of 21st century social realities where cognitive-participatory activities are largely captured, is consistently explored for political deception. This chapter investigates how participants utilize language to deceive politically the Nigerian electorate on Facebook. For data, 250 Facebook posts on Nigerian politics were sampled, out of which 50 were purposefully selected for being highly rich in deceptive content in order to unpack online deception through multimodal critical discourse analysis. Four deceptive forms—equivocation of identity, exaggeration of performance, falsification of corruption cases, and concealment of offences—within two socio-political contexts—election and opposition—constituted the posts. These prompt an evocation of a messianic figure, blunt condemnation, and evocation of sympathy and retrospection to achieve the political intentions of criticism, self-presentation, silent opposition, and galvanizing public support. The chapter concludes that political propaganda taps into Facebook users to appeal to their political biases and sway their opinions.

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