MLA
Martinicorena-Goñi, Naiara, and Maria Elena Aramendia-Muneta. "Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement." Social Media and Online Consumer Decision Making in the Fashion Industry, edited by Theodore Tarnanidis, et al., IGI Global, 2023, pp. 114-141. https://doi.org/10.4018/978-1-6684-8753-2.ch008
APA
Martinicorena-Goñi, N. & Aramendia-Muneta, M. E. (2023). Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement. In T. Tarnanidis, E. Papachristou, M. Karypidis, & V. Ismyrlis (Eds.), Social Media and Online Consumer Decision Making in the Fashion Industry (pp. 114-141). IGI Global. https://doi.org/10.4018/978-1-6684-8753-2.ch008
Chicago
Martinicorena-Goñi, Naiara, and Maria Elena Aramendia-Muneta. "Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement." In Social Media and Online Consumer Decision Making in the Fashion Industry, edited by Theodore Tarnanidis, et al., 114-141. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8753-2.ch008
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