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Leveraging What Your Company Really Knows: A Process View of Strategic Intelligence

Leveraging What Your Company Really Knows: A Process View of Strategic Intelligence

Donald Marchand, Amy Hykes
Copyright: © 2008 |Pages: 14
ISBN13: 9781599049434|ISBN10: 1599049430|EISBN13: 9781599049441
DOI: 10.4018/978-1-59904-943-4.ch140
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MLA

Marchand, Donald, and Amy Hykes. "Leveraging What Your Company Really Knows: A Process View of Strategic Intelligence." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1793-1806. https://doi.org/10.4018/978-1-59904-943-4.ch140

APA

Marchand, D. & Hykes, A. (2008). Leveraging What Your Company Really Knows: A Process View of Strategic Intelligence. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1793-1806). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch140

Chicago

Marchand, Donald, and Amy Hykes. "Leveraging What Your Company Really Knows: A Process View of Strategic Intelligence." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1793-1806. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch140

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Abstract

Strategic intelligence is about having the right information in the hands of the right people at the right time so that those people are able to make informed business decisions about the future of the business. Thus, in order to improve a company’s strategic intelligence process, management must take a critical look at how effectively they manage information. Effective information management requires specific information-processing practices, employee behaviors and values, and technology. The information orientation (IO) framework is a tool that managers can use to determine the company’s level of effective information management and to identify areas where they can make improvements. By achieving IO maturity—aligning processes, people behaviors, and technology practices with business strategies—a company can derive a competitive advantage and future leadership. IO mature companies are most successful at collecting and openly sharing the strategic intelligence that their employees need in order to successfully monitor and proactively react to future market trends or events.

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