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The Relevance of Literacy in Digital Health for Success of Healthcare and Its Marketing: Navigating Towards Digital Health Literacy

The Relevance of Literacy in Digital Health for Success of Healthcare and Its Marketing: Navigating Towards Digital Health Literacy

Mario Sierra Martin, Pilar Alarcón Urbistondo
Copyright: © 2024 |Pages: 19
ISBN13: 9798369306796|EISBN13: 9798369306802
DOI: 10.4018/979-8-3693-0679-6.ch008
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MLA

Martin, Mario Sierra, and Pilar Alarcón Urbistondo. "The Relevance of Literacy in Digital Health for Success of Healthcare and Its Marketing: Navigating Towards Digital Health Literacy." Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli, IGI Global, 2024, pp. 131-149. https://doi.org/10.4018/979-8-3693-0679-6.ch008

APA

Martin, M. S. & Urbistondo, P. A. (2024). The Relevance of Literacy in Digital Health for Success of Healthcare and Its Marketing: Navigating Towards Digital Health Literacy. In K. Djakeli (Ed.), Modern Healthcare Marketing in the Digital Era (pp. 131-149). IGI Global. https://doi.org/10.4018/979-8-3693-0679-6.ch008

Chicago

Martin, Mario Sierra, and Pilar Alarcón Urbistondo. "The Relevance of Literacy in Digital Health for Success of Healthcare and Its Marketing: Navigating Towards Digital Health Literacy." In Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli, 131-149. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-0679-6.ch008

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Abstract

This chapter represents a significant effort to understand and present a comprehensive overview of telemedicine and digital literacy in the context of healthcare in contemporary society. To achieve this, a thorough review of the most relevant and current studies conducted in the last five years has been carried out. One of the crucial aspects addressed in this chapter is the identification of barriers that hinder the adoption of telemedicine. Additionally, it examines the drivers that promote the adoption of telemedicine. These may include convenience, time and money savings, accessibility to quality healthcare services, and the ability to continuously monitor medical conditions from the comfort of one's home.

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