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Marketing Data Mining

Marketing Data Mining

Victor S.Y. Lo
Copyright: © 2005 |Pages: 7
ISBN13: 9781591405573|ISBN10: 1591405572|EISBN13: 9781591405597
DOI: 10.4018/978-1-59140-557-3.ch133
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MLA

Lo, Victor S.Y. "Marketing Data Mining." Encyclopedia of Data Warehousing and Mining, edited by John Wang, IGI Global, 2005, pp. 698-704. https://doi.org/10.4018/978-1-59140-557-3.ch133

APA

Lo, V. S. (2005). Marketing Data Mining. In J. Wang (Ed.), Encyclopedia of Data Warehousing and Mining (pp. 698-704). IGI Global. https://doi.org/10.4018/978-1-59140-557-3.ch133

Chicago

Lo, Victor S.Y. "Marketing Data Mining." In Encyclopedia of Data Warehousing and Mining, edited by John Wang, 698-704. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-557-3.ch133

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Abstract

Data mining has been widely applied over the past two decades. In particular, marketing is an important application area. Many companies collect large amounts of customer data to understand their customers’ needs and predict their future behavior. This article discusses selected data mining problems in marketing and provides solutions and research opportunities.

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