MLA
Senturk, Hayat Ayar, et al. "The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period." Cases on Digital Strategies and Management Issues in Modern Organizations, edited by José Duarte Santos, IGI Global, 2022, pp. 300-329. https://doi.org/10.4018/978-1-7998-1630-0.ch013
APA
Senturk, H. A., Cizer, E. O., & Sezer, T. (2022). The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period. In J. Santos (Ed.), Cases on Digital Strategies and Management Issues in Modern Organizations (pp. 300-329). IGI Global. https://doi.org/10.4018/978-1-7998-1630-0.ch013
Chicago
Senturk, Hayat Ayar, Ece Ozer Cizer, and Tugce Sezer. "The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period." In Cases on Digital Strategies and Management Issues in Modern Organizations, edited by José Duarte Santos, 300-329. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-1630-0.ch013
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