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Strategic View on Creating Business Value through Mobile Technologies

Strategic View on Creating Business Value through Mobile Technologies

Houman Younessi
Copyright: © 2009 |Pages: 11
ISBN13: 9781605661568|ISBN10: 1605661562|EISBN13: 9781605661575
DOI: 10.4018/978-1-60566-156-8.ch001
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MLA

Younessi, Houman. "Strategic View on Creating Business Value through Mobile Technologies." Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, edited by Bhuvan Unhelkar, IGI Global, 2009, pp. 1-11. https://doi.org/10.4018/978-1-60566-156-8.ch001

APA

Younessi, H. (2009). Strategic View on Creating Business Value through Mobile Technologies. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 1-11). IGI Global. https://doi.org/10.4018/978-1-60566-156-8.ch001

Chicago

Younessi, Houman. "Strategic View on Creating Business Value through Mobile Technologies." In Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, edited by Bhuvan Unhelkar, 1-11. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-156-8.ch001

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Abstract

Business value from any technology comes when it is applied, in practice, by the business to earn economic as well as social advantage. This is particularly true of mobile technologies, wherein their ability to provide location and time independence is a significant advantage to business. Such an advantage, however, can only be derived when mobile technologies are carefully incorporated, with a long-term strategic view in mind. This chapter describes and discusses such strategic view of mobile technologies in order to create business value.

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