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Irish Identification as Exigence: A Self-Service Case Study for Producing User Documentation in Online Contexts

Irish Identification as Exigence: A Self-Service Case Study for Producing User Documentation in Online Contexts

Andrew Mara, Miriam Mara
Copyright: © 2012 |Pages: 14
ISBN13: 9781609608330|ISBN10: 160960833X|EISBN13: 9781609608347
DOI: 10.4018/978-1-60960-833-0.ch012
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MLA

Mara, Andrew, and Miriam Mara. "Irish Identification as Exigence: A Self-Service Case Study for Producing User Documentation in Online Contexts." Computer-Mediated Communication across Cultures: International Interactions in Online Environments, edited by Kirk St.Amant and Sigrid Kelsey, IGI Global, 2012, pp. 173-186. https://doi.org/10.4018/978-1-60960-833-0.ch012

APA

Mara, A. & Mara, M. (2012). Irish Identification as Exigence: A Self-Service Case Study for Producing User Documentation in Online Contexts. In K. St.Amant & S. Kelsey (Eds.), Computer-Mediated Communication across Cultures: International Interactions in Online Environments (pp. 173-186). IGI Global. https://doi.org/10.4018/978-1-60960-833-0.ch012

Chicago

Mara, Andrew, and Miriam Mara. "Irish Identification as Exigence: A Self-Service Case Study for Producing User Documentation in Online Contexts." In Computer-Mediated Communication across Cultures: International Interactions in Online Environments, edited by Kirk St.Amant and Sigrid Kelsey, 173-186. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-60960-833-0.ch012

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Abstract

To address some of the technical writing pressures concomitant with globalization, this chapter investigates documentation solutions implemented by an Irish Do-It-Yourself tour operator. The same identity-dependent approaches that these DIY tourism companies use to fulfill tourist expectations can provide technical writers with additional tools for analyzing user motivation. This chapter first analyzes how an Irish DIY Adventure travel company harnesses user motivations, then applies Appadurai’s (1996) globalism theories (especially his use of ethnoscapes, technoscapes, and mediascapes) to a particular use of this travel company’s documents, and finally demonstrates how user motivation intrinsic to identity formation can help the technical writer create documentation that effectively assists users in overcoming breakdowns through identity affordances.

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