Welcome to the InfoSci Platform
Developing Patterns for Thinking About City Marketing Initiatives

Developing Patterns for Thinking About City Marketing Initiatives

José-Rodrigo Córdoba, Nicolas Jullien, Jocelyne Trémenbert
Copyright: © 2009 |Pages: 18
ISBN13: 9781605661346|ISBN10: 1605661341|ISBN13 Softcover: 9781616926212|EISBN13: 9781605661353
DOI: 10.4018/978-1-60566-134-6.ch012
Cite Chapter Cite Chapter

MLA

Córdoba, José-Rodrigo, et al. "Developing Patterns for Thinking About City Marketing Initiatives." Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, IGI Global, 2009, pp. 246-263. https://doi.org/10.4018/978-1-60566-134-6.ch012

APA

Córdoba, J., Jullien, N., & Trémenbert, J. (2009). Developing Patterns for Thinking About City Marketing Initiatives. In M. Gascó-Hernandez & T. Torres-Coronas (Eds.), Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (pp. 246-263). IGI Global. https://doi.org/10.4018/978-1-60566-134-6.ch012

Chicago

Córdoba, José-Rodrigo, Nicolas Jullien, and Jocelyne Trémenbert. "Developing Patterns for Thinking About City Marketing Initiatives." In Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, 246-263. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-134-6.ch012

Export Reference

Mendeley
Favorite

Abstract

This chapter defines three different patterns to understand how city marketing initiatives are designed and implementing, and how information and communication technologies (ICTs) can support the implementation of such patterns. The word pattern is used to characterize particular ways of thinking which embed values and beliefs about city marketing. The first pattern (idealist) assumes that a visionary type of image of cities can be developed to attract people to cities. The second pattern (strategic) emphasizes dialogue and participation in shaping up marketing initiatives by considering the underlying beliefs and values of people and how these can be “branded”. The third pattern (power-based) aims to be inclusive of intended and unintended effects of marketing so as to develop initiatives for the people and by the people. In the chapter, the role(s) of ICTs are discussed. Experience of using these patterns to understand the situation of two cities (Hull,UK, and Brest, France) leads us to suggest the intertwining of these patterns, and hence the importance of people’s engagement to facilitate better use of ICTs in the context of city marketing initiatives.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.