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Using Information Communication Technology to Decentralize City Marketing: Challenges and Opportunities

Using Information Communication Technology to Decentralize City Marketing: Challenges and Opportunities

Bantu L. Morolong
Copyright: © 2009 |Pages: 22
ISBN13: 9781605661346|ISBN10: 1605661341|ISBN13 Softcover: 9781616926212|EISBN13: 9781605661353
DOI: 10.4018/978-1-60566-134-6.ch016
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MLA

Morolong, Bantu L. "Using Information Communication Technology to Decentralize City Marketing: Challenges and Opportunities." Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, IGI Global, 2009, pp. 357-378. https://doi.org/10.4018/978-1-60566-134-6.ch016

APA

Morolong, B. L. (2009). Using Information Communication Technology to Decentralize City Marketing: Challenges and Opportunities. In M. Gascó-Hernandez & T. Torres-Coronas (Eds.), Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (pp. 357-378). IGI Global. https://doi.org/10.4018/978-1-60566-134-6.ch016

Chicago

Morolong, Bantu L. "Using Information Communication Technology to Decentralize City Marketing: Challenges and Opportunities." In Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, edited by Mila Gascó-Hernandez and Teresa Torres-Coronas, 357-378. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-134-6.ch016

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Abstract

This chapter introduces the reader to the idea of city marketing. This idea has developed over time, globally, as cities continue to grow rapidly. The chapter assesses how city marketing as a concept and a practice has generally developed with particular reference to Botswana, Southern Africa. Using evidence from documented material this chapter critically reviews city marketing as perceived and applied by planners and policy makers. The chapter looks at how Information Communication Technologies (ICTs) can be used to market cities such as Gaborone, the capital city of Botswana. Literature and experiences from other parts of the world are used to underscore city growth as a serious development issue. City dwellers are identified as key stakeholders in city marketing because they have a more permanent association with the city in contrast to those who come into the city to visit or for business, tourism, and other purposes.

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