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An International Comparative Study of the Roles, Rules, Norms, and Values That Predict Email use

An International Comparative Study of the Roles, Rules, Norms, and Values That Predict Email use

Mark F. Peterson, Stephanie J. Thomason, Norm Althouse, Nicholas Athanassiou, Gudrun Curri, Robert Konopaske, Tomasz Lenartowicz, Mark Meckler, Mark E. Mendenhall, Andrew A. Mogaji, Julie I.A. Rowney
Copyright: © 2012 |Pages: 28
ISBN13: 9781613504802|ISBN10: 1613504802|EISBN13: 9781613504819
DOI: 10.4018/978-1-61350-480-2.ch008
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MLA

Peterson, Mark F., et al. "An International Comparative Study of the Roles, Rules, Norms, and Values That Predict Email use." International Comparisons of Information Communication Technologies: Advancing Applications, edited by Felix B. Tan, IGI Global, 2012, pp. 177-204. https://doi.org/10.4018/978-1-61350-480-2.ch008

APA

Peterson, M. F., Thomason, S. J., Althouse, N., Athanassiou, N., Curri, G., Konopaske, R., Lenartowicz, T., Meckler, M., Mendenhall, M. E., Mogaji, A. A., & Rowney, J. I. (2012). An International Comparative Study of the Roles, Rules, Norms, and Values That Predict Email use. In F. Tan (Ed.), International Comparisons of Information Communication Technologies: Advancing Applications (pp. 177-204). IGI Global. https://doi.org/10.4018/978-1-61350-480-2.ch008

Chicago

Peterson, Mark F., et al. "An International Comparative Study of the Roles, Rules, Norms, and Values That Predict Email use." In International Comparisons of Information Communication Technologies: Advancing Applications, edited by Felix B. Tan, 177-204. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-480-2.ch008

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Abstract

This chapter extends communication and technology use theories about factors that predict e-mail use by explaining the reasons for cultural contingencies in the effects of managers’ personal values and the social structures (roles, rules and norms) that are most used in their work context. Results from a survey of 576 managers from Canada, the English-speaking Caribbean, Nigeria, and the United States indicate that e-mail use may support participative and lateral decision making, as it is positively associated with work contexts that show high reliance on staff specialists especially in the U.S., subordinates, and unwritten rules especially in Nigeria and Canada. The personal value of self-direction is positively related to e-mail use in Canada, while security is negatively related to e-mail use in the United States. The results have implications for further development of TAM and media characteristic theories as well as for training about media use in different cultural contexts.

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