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On Pixels, Perceptions, and Personae: Toward a Model of Online Ethos

On Pixels, Perceptions, and Personae: Toward a Model of Online Ethos

Todd S. Frobish
Copyright: © 2013 |Pages: 23
ISBN13: 9781466626638|ISBN10: 1466626631|EISBN13: 9781466626942
DOI: 10.4018/978-1-4666-2663-8.ch001
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MLA

Frobish, Todd S. "On Pixels, Perceptions, and Personae: Toward a Model of Online Ethos." Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication, edited by Moe Folk and Shawn Apostel, IGI Global, 2013, pp. 1-23. https://doi.org/10.4018/978-1-4666-2663-8.ch001

APA

Frobish, T. S. (2013). On Pixels, Perceptions, and Personae: Toward a Model of Online Ethos. In M. Folk & S. Apostel (Eds.), Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication (pp. 1-23). IGI Global. https://doi.org/10.4018/978-1-4666-2663-8.ch001

Chicago

Frobish, Todd S. "On Pixels, Perceptions, and Personae: Toward a Model of Online Ethos." In Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication, edited by Moe Folk and Shawn Apostel, 1-23. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2663-8.ch001

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Abstract

This chapter works toward a four-part model of online ethos connecting classical rhetorical theory to the new age of computer-mediated technology with particular attention paid to the challenges, complications, and possibilities of this evolving rhetorical environment. This model demonstrates the usefulness of updating our understanding of ethos and its place in computer-mediated communication (CMC). The proposed model allows for the assessment of digital ethos by examining others’ attempts to develop an online identity based upon: (1) Community Identification and Goodwill, (2) Moral Character and Virtue, (3) Intelligence and Knowledge, and (4) Verbal and Design Competence.

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