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Fix Factor Structure of Online Shopping Skills in NFC Positive Segment Consumers

Fix Factor Structure of Online Shopping Skills in NFC Positive Segment Consumers

Prashant Verma, Shruti Jain
Copyright: © 2014 |Volume: 4 |Issue: 3 |Pages: 19
ISSN: 2155-7136|EISSN: 2155-7144|EISBN13: 9781466653115|DOI: 10.4018/ijcbpl.2014070105
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MLA

Verma, Prashant, and Shruti Jain. "Fix Factor Structure of Online Shopping Skills in NFC Positive Segment Consumers." IJCBPL vol.4, no.3 2014: pp.53-71. http://doi.org/10.4018/ijcbpl.2014070105

APA

Verma, P. & Jain, S. (2014). Fix Factor Structure of Online Shopping Skills in NFC Positive Segment Consumers. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 4(3), 53-71. http://doi.org/10.4018/ijcbpl.2014070105

Chicago

Verma, Prashant, and Shruti Jain. "Fix Factor Structure of Online Shopping Skills in NFC Positive Segment Consumers," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 4, no.3: 53-71. http://doi.org/10.4018/ijcbpl.2014070105

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Abstract

This article attempts to identify dimensions of online shopping skills, which operate in respondents positive on need for cognition (NFC). Both EFA and CFA suggests six factors; preference for being advance user, confident user of latest in information technology, using IT as tool for knowledge exploration, ability to assess behaviour of program, efficient end user and knowledge of hardware. Respondent under ‘confident users of latest in information technology' has shown significant difference in online shopping behaviour.

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