Welcome to the InfoSci Platform
Reference Hub3
Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives

Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives

Kevin K.W. Ho, Eric W.K. See-To
Copyright: © 2013 |Volume: 4 |Issue: 3 |Pages: 21
ISSN: 1947-3095|EISSN: 1947-3109|EISBN13: 9781466634244|DOI: 10.4018/ijsita.2013070103
Cite Article Cite Article

MLA

Ho, Kevin K.W., and Eric W.K. See-To. "Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives." IJSITA vol.4, no.3 2013: pp.68-88. http://doi.org/10.4018/ijsita.2013070103

APA

Ho, K. K. & See-To, E. W. (2013). Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives. International Journal of Strategic Information Technology and Applications (IJSITA), 4(3), 68-88. http://doi.org/10.4018/ijsita.2013070103

Chicago

Ho, Kevin K.W., and Eric W.K. See-To. "Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives," International Journal of Strategic Information Technology and Applications (IJSITA) 4, no.3: 68-88. http://doi.org/10.4018/ijsita.2013070103

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.