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Self-Report Versus Web-Log: Which One is Better to Predict Personality of Website Users?

Self-Report Versus Web-Log: Which One is Better to Predict Personality of Website Users?

Ang Li, Zheng Yan, Tingshao Zhu
Copyright: © 2013 |Volume: 3 |Issue: 4 |Pages: 11
ISSN: 2155-7136|EISSN: 2155-7144|EISBN13: 9781466635401|DOI: 10.4018/ijcbpl.2013100103
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MLA

Li, Ang, et al. "Self-Report Versus Web-Log: Which One is Better to Predict Personality of Website Users?." IJCBPL vol.3, no.4 2013: pp.44-54. http://doi.org/10.4018/ijcbpl.2013100103

APA

Li, A., Yan, Z., & Zhu, T. (2013). Self-Report Versus Web-Log: Which One is Better to Predict Personality of Website Users?. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 3(4), 44-54. http://doi.org/10.4018/ijcbpl.2013100103

Chicago

Li, Ang, Zheng Yan, and Tingshao Zhu. "Self-Report Versus Web-Log: Which One is Better to Predict Personality of Website Users?," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 3, no.4: 44-54. http://doi.org/10.4018/ijcbpl.2013100103

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Abstract

Number of studies have investigated the relationship between personality and web use behaviors on Social Network Sites (SNS), and the measurement of web use behaviors relies on self-report technique. In this study, the authors investigated the correlation between self-report and web-log measures of web use behaviors, and further examined which one would be better to predict user’s personality. There are two major findings: (a) a diverse relationship exists between self-report and web-log measures of web use behaviors; (b) web-log data is a better predictor of user’s personality than self-report data. It suggests that such two sets of data (self-report and web-log) should be treated differently, and it is suitable to predict user’s personality using web-log data.

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