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Engagement Design: Toward a Holistic Model for Digital Communication Design

Engagement Design: Toward a Holistic Model for Digital Communication Design

Curtis R. Newbold
Copyright: © 2014 |Pages: 21
ISBN13: 9781466649163|ISBN10: 146664916X|EISBN13: 9781466649170
DOI: 10.4018/978-1-4666-4916-3.ch002
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MLA

Newbold, Curtis R. "Engagement Design: Toward a Holistic Model for Digital Communication Design." Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World, edited by Gustav Verhulsdonck and Marohang Limbu, IGI Global, 2014, pp. 41-61. https://doi.org/10.4018/978-1-4666-4916-3.ch002

APA

Newbold, C. R. (2014). Engagement Design: Toward a Holistic Model for Digital Communication Design. In G. Verhulsdonck & M. Limbu (Eds.), Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World (pp. 41-61). IGI Global. https://doi.org/10.4018/978-1-4666-4916-3.ch002

Chicago

Newbold, Curtis R. "Engagement Design: Toward a Holistic Model for Digital Communication Design." In Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World, edited by Gustav Verhulsdonck and Marohang Limbu, 41-61. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4916-3.ch002

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Abstract

Evolutions in digital communications since the beginning of the century require information designers to think about the possibilities that digital technologies present and the boundaries they allow communicators to appropriately bend or even subvert. Arguing for a more holistic and humanistic approach to digital communications, this chapter approaches the subject with a proposed theory for “engagement design,” a design process that integrates the expedience of usability, utility, and cognition with human experience, rhetoric, and emotion.

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