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E-Relationship for Web-Based Tourism Promotion: A Review of Literature

E-Relationship for Web-Based Tourism Promotion: A Review of Literature

Arunasalam Sambhanthan, Alice Good
Copyright: © 2014 |Pages: 20
ISBN13: 9781466650077|ISBN10: 1466650079|EISBN13: 9781466650084
DOI: 10.4018/978-1-4666-5007-7.ch019
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MLA

Sambhanthan, Arunasalam, and Alice Good. "E-Relationship for Web-Based Tourism Promotion: A Review of Literature." Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives, edited by Lucia Aiello, IGI Global, 2014, pp. 396-415. https://doi.org/10.4018/978-1-4666-5007-7.ch019

APA

Sambhanthan, A. & Good, A. (2014). E-Relationship for Web-Based Tourism Promotion: A Review of Literature. In L. Aiello (Ed.), Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (pp. 396-415). IGI Global. https://doi.org/10.4018/978-1-4666-5007-7.ch019

Chicago

Sambhanthan, Arunasalam, and Alice Good. "E-Relationship for Web-Based Tourism Promotion: A Review of Literature." In Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives, edited by Lucia Aiello, 396-415. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5007-7.ch019

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Abstract

Tourism has been featured as a rapidly growing industry with excellent opportunities for business development. There are several success factors which determine the growth of the tourism promotional endeavors of the hotels. This chapter evaluates four of the key success factors related to web based tourism promotion: trust, electronic service quality, usability and accessibility. The theoretical models available for measuring the aforementioned success factors are evaluated along with the survey on the development of research activities in these four fronts. The theoretical frameworks within each concept categories are compared and contrasted to infer the competitive advantage of each model in modeling web based tourism promotion activities. Finally, the conclusions are made on the basis of the analysis undertaken on the conceptual models in each of these categories.

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