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Web Strategy in the Digital Economy: An Organizational Perspective

Web Strategy in the Digital Economy: An Organizational Perspective

Mahesh S. Raisinghani, Chih-Hung Chung
Copyright: © 2014 |Pages: 18
ISBN13: 9781466659704|ISBN10: 146665970X|EISBN13: 9781466659711
DOI: 10.4018/978-1-4666-5970-4.ch005
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MLA

Raisinghani, Mahesh S., and Chih-Hung Chung. "Web Strategy in the Digital Economy: An Organizational Perspective." Information Systems and Technology for Organizational Agility, Intelligence, and Resilience, edited by Hakikur Rahman and Rui Dinis de Sousa, IGI Global, 2014, pp. 99-116. https://doi.org/10.4018/978-1-4666-5970-4.ch005

APA

Raisinghani, M. S. & Chung, C. (2014). Web Strategy in the Digital Economy: An Organizational Perspective. In H. Rahman & R. de Sousa (Eds.), Information Systems and Technology for Organizational Agility, Intelligence, and Resilience (pp. 99-116). IGI Global. https://doi.org/10.4018/978-1-4666-5970-4.ch005

Chicago

Raisinghani, Mahesh S., and Chih-Hung Chung. "Web Strategy in the Digital Economy: An Organizational Perspective." In Information Systems and Technology for Organizational Agility, Intelligence, and Resilience, edited by Hakikur Rahman and Rui Dinis de Sousa, 99-116. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5970-4.ch005

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Abstract

The Internet, for many businesses, has become as invaluable as human resources, equipment, and distribution channels. Continued current use and implementation of new Internet tools will further enhance business and continue to improve the business model and the return on investment. A good Web strategy works with an organizations' business strategy to design and implement a Website that meets the goals of its business strategy. After building a Web presence, the thought process is on continuous improvement of the business model and its value chain. The Web strategy, as explored in this chapter, includes enhancement of the online community, personalization, content, ecommerce, extranets, and intranets.

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