Welcome to the InfoSci Platform
Performance Measures and RTB Optimization

Performance Measures and RTB Optimization

Wenxue Huang, Yuanyi Pan, Jianhong Wu
Copyright: © 2014 |Pages: 9
ISBN13: 9781466652026|ISBN10: 1466652020|EISBN13: 9781466652033
DOI: 10.4018/978-1-4666-5202-6.ch165
Cite Chapter Cite Chapter

MLA

Huang, Wenxue, et al. "Performance Measures and RTB Optimization." Encyclopedia of Business Analytics and Optimization, edited by John Wang, IGI Global, 2014, pp. 1847-1855. https://doi.org/10.4018/978-1-4666-5202-6.ch165

APA

Huang, W., Pan, Y., & Wu, J. (2014). Performance Measures and RTB Optimization. In J. Wang (Ed.), Encyclopedia of Business Analytics and Optimization (pp. 1847-1855). IGI Global. https://doi.org/10.4018/978-1-4666-5202-6.ch165

Chicago

Huang, Wenxue, Yuanyi Pan, and Jianhong Wu. "Performance Measures and RTB Optimization." In Encyclopedia of Business Analytics and Optimization, edited by John Wang, 1847-1855. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5202-6.ch165

Export Reference

Mendeley
Favorite

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.