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Norms, Practices, and Rules of Virtual Community of Online Gamers: Applying the Institutional Theoretical Lens

Norms, Practices, and Rules of Virtual Community of Online Gamers: Applying the Institutional Theoretical Lens

Shafiz Affendi Mohd Yusof
Copyright: © 2014 |Pages: 13
ISBN13: 9781466659421|ISBN10: 1466659424|EISBN13: 9781466659438
DOI: 10.4018/978-1-4666-5942-1.ch053
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MLA

Yusof, Shafiz Affendi Mohd. "Norms, Practices, and Rules of Virtual Community of Online Gamers: Applying the Institutional Theoretical Lens." Cyber Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 1016-1028. https://doi.org/10.4018/978-1-4666-5942-1.ch053

APA

Yusof, S. A. (2014). Norms, Practices, and Rules of Virtual Community of Online Gamers: Applying the Institutional Theoretical Lens. In I. Management Association (Ed.), Cyber Behavior: Concepts, Methodologies, Tools, and Applications (pp. 1016-1028). IGI Global. https://doi.org/10.4018/978-1-4666-5942-1.ch053

Chicago

Yusof, Shafiz Affendi Mohd. "Norms, Practices, and Rules of Virtual Community of Online Gamers: Applying the Institutional Theoretical Lens." In Cyber Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1016-1028. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5942-1.ch053

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Abstract

In this chapter, the author addresses a key question rooted in an institutional perspective: What norms, practices, and rules are evident in online gaming that facilitates the development of a virtual community of online gamers? Available studies have so far examined the institutional influences on organizations but not on virtual community. Thus, there is a compelling need to bridge fields such as IS and sociology in order to understand virtual communities of online gamers. The chapter comprises five sections: (1) examination of online gamers as an example of a virtual community; (2) brief description of institutional theory to illustrate the theoretical lens applied; (3) presentation of the methodology of the study; (4) discussion of the findings based on four different aspects: social roles and social positions, interaction rules, social control systems, and leadership; and finally (5) presentation of some implications and suggestion of future directions for study of the rapidly-growing phenomenon of online gaming.

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