Welcome to the InfoSci Platform
Reference Hub1
Shaping Digital Democracy in the United States: My.barackobama.com and Participatory Democracy

Shaping Digital Democracy in the United States: My.barackobama.com and Participatory Democracy

Rachel Baarda, Rocci Luppicini
Copyright: © 2014 |Pages: 19
ISBN13: 9781466661226|ISBN10: 1466661224|EISBN13: 9781466661233
DOI: 10.4018/978-1-4666-6122-6.ch014
Cite Chapter Cite Chapter

MLA

Baarda, Rachel, and Rocci Luppicini. "Shaping Digital Democracy in the United States: My.barackobama.com and Participatory Democracy." Evolving Issues Surrounding Technoethics and Society in the Digital Age, edited by Rocci Luppicini, IGI Global, 2014, pp. 213-231. https://doi.org/10.4018/978-1-4666-6122-6.ch014

APA

Baarda, R. & Luppicini, R. (2014). Shaping Digital Democracy in the United States: My.barackobama.com and Participatory Democracy. In R. Luppicini (Ed.), Evolving Issues Surrounding Technoethics and Society in the Digital Age (pp. 213-231). IGI Global. https://doi.org/10.4018/978-1-4666-6122-6.ch014

Chicago

Baarda, Rachel, and Rocci Luppicini. "Shaping Digital Democracy in the United States: My.barackobama.com and Participatory Democracy." In Evolving Issues Surrounding Technoethics and Society in the Digital Age, edited by Rocci Luppicini, 213-231. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6122-6.ch014

Export Reference

Mendeley
Favorite

Abstract

Ethical challenges that technology poses to the different spheres of society are a core focus within the field of technoethics. Over the last few years, scholars have begun to explore the ethical implications of new digital technologies and social media, particularly in the realms of society and politics. A qualitative case study was conducted on Barack Obama's campaign social networking site, my.barackobama.com, in order to investigate the ways in which the website uses or misuses digital technology to create a healthy participatory democracy. For an analysis of ethical and non-ethical ways to promote participatory democracy online, the study included theoretical perspectives such as the role of the public sphere in a participatory democracy and the effects of political marketing on the public sphere. The case study included a content analysis of the website and interviews with members of groups on the site. The study's results are explored in this chapter.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.