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Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa

Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa

Gloria Sraha
Copyright: © 2014 |Pages: 15
ISBN13: 9781466662209|ISBN10: 1466662204|EISBN13: 9781466662216
DOI: 10.4018/978-1-4666-6220-9.ch013
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MLA

Sraha, Gloria. "Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa." Handbook of Research on Effective Marketing in Contemporary Globalism, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 212-226. https://doi.org/10.4018/978-1-4666-6220-9.ch013

APA

Sraha, G. (2014). Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa. In B. Christiansen, S. Yıldız, & E. Yıldız (Eds.), Handbook of Research on Effective Marketing in Contemporary Globalism (pp. 212-226). IGI Global. https://doi.org/10.4018/978-1-4666-6220-9.ch013

Chicago

Sraha, Gloria. "Advancing Theory in Export Performance as a Strategy to Boost Export Growth in Africa." In Handbook of Research on Effective Marketing in Contemporary Globalism, edited by Bryan Christiansen, Salih Yıldız, and Emel Yıldız, 212-226. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6220-9.ch013

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Abstract

This chapter presents literature on export performance in international business and discusses how exporting firms, especially in Africa, can improve their competitiveness in international markets. The chapter further outlines the dimensions and determinants of export performance as highlighted in the extant literature and the importance of diversification of raw material commodity exports to value added exports in Africa.

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