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Properties, Consumer Segments, Practices, and Ethics in Mobile Marketing

Properties, Consumer Segments, Practices, and Ethics in Mobile Marketing

Tanushree Govil, Jivesh Govil
Copyright: © 2015 |Pages: 9
ISBN13: 9781466658882|ISBN10: 1466658886|EISBN13: 9781466658899
DOI: 10.4018/978-1-4666-5888-2.ch534
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MLA

Govil, Tanushree, and Jivesh Govil. "Properties, Consumer Segments, Practices, and Ethics in Mobile Marketing." Encyclopedia of Information Science and Technology, Third Edition, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2015, pp. 5412-5420. https://doi.org/10.4018/978-1-4666-5888-2.ch534

APA

Govil, T. & Govil, J. (2015). Properties, Consumer Segments, Practices, and Ethics in Mobile Marketing. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, Third Edition (pp. 5412-5420). IGI Global. https://doi.org/10.4018/978-1-4666-5888-2.ch534

Chicago

Govil, Tanushree, and Jivesh Govil. "Properties, Consumer Segments, Practices, and Ethics in Mobile Marketing." In Encyclopedia of Information Science and Technology, Third Edition, edited by Mehdi Khosrow-Pour, D.B.A., 5412-5420. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-5888-2.ch534

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