Adaptive Use of ICT in Response to Disintermediation

Adaptive Use of ICT in Response to Disintermediation

Pramod Sharma, Dean Carson, Andrew Taylor
ISBN13: 9781591405757|ISBN10: 1591405750|EISBN13: 9781591407911
DOI: 10.4018/978-1-59140-575-7.ch002
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MLA

Sharma, Pramod, et al. "Adaptive Use of ICT in Response to Disintermediation." Encyclopedia of Developing Regional Communities with Information and Communication Technology, edited by Stewart Marshall, et al., IGI Global, 2005, pp. 6-10. https://doi.org/10.4018/978-1-59140-575-7.ch002

APA

Sharma, P., Carson, D., & Taylor, A. (2005). Adaptive Use of ICT in Response to Disintermediation. In S. Marshall, W. Taylor, & X. Yu (Eds.), Encyclopedia of Developing Regional Communities with Information and Communication Technology (pp. 6-10). IGI Global. https://doi.org/10.4018/978-1-59140-575-7.ch002

Chicago

Sharma, Pramod, Dean Carson, and Andrew Taylor. "Adaptive Use of ICT in Response to Disintermediation." In Encyclopedia of Developing Regional Communities with Information and Communication Technology, edited by Stewart Marshall, Wal Taylor, and Xinghuo Yu, 6-10. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-575-7.ch002

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Abstract

Traditionally, the Australian travel agency sector has operated as the premium intermediary in a relatively simple distribution chain that can be depicted as follows: In such a system, it is estimated that travel agents have traditionally handled over 85% of consumer transactions (Wilde & Rosen, 2000). The advance of online technologies and ICT-based distribution systems has changed the dominant role of travel agents in the distribution and supply of travel products. This has impacted on their relevance, returns, and individual financial viability.

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