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Embracing Social Media to Advance Knowledge Creation and Transfer in the Modernized University: Management of the Space, the Tool, and the Message

Embracing Social Media to Advance Knowledge Creation and Transfer in the Modernized University: Management of the Space, the Tool, and the Message

Catherine Lang, Narelle Lemon
Copyright: © 2014 |Pages: 20
ISBN13: 9781466662025|ISBN10: 1466662026|EISBN13: 9781466662032
DOI: 10.4018/978-1-4666-6202-5.ch008
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MLA

Lang, Catherine, and Narelle Lemon. "Embracing Social Media to Advance Knowledge Creation and Transfer in the Modernized University: Management of the Space, the Tool, and the Message." Advancing Knowledge in Higher Education: Universities in Turbulent Times, edited by Tanya Fitzgerald, IGI Global, 2014, pp. 112-131. https://doi.org/10.4018/978-1-4666-6202-5.ch008

APA

Lang, C. & Lemon, N. (2014). Embracing Social Media to Advance Knowledge Creation and Transfer in the Modernized University: Management of the Space, the Tool, and the Message. In T. Fitzgerald (Ed.), Advancing Knowledge in Higher Education: Universities in Turbulent Times (pp. 112-131). IGI Global. https://doi.org/10.4018/978-1-4666-6202-5.ch008

Chicago

Lang, Catherine, and Narelle Lemon. "Embracing Social Media to Advance Knowledge Creation and Transfer in the Modernized University: Management of the Space, the Tool, and the Message." In Advancing Knowledge in Higher Education: Universities in Turbulent Times, edited by Tanya Fitzgerald, 112-131. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6202-5.ch008

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Abstract

New ways of utilizing technology in the online space are challenging how academics and students communicate, participate, and publish in modern universities, and thereby influence knowledge production, exchange, and transfer. Social media provides a suite of tools that are powerful additions to the pedagogy of academics and demonstrate that “the medium is the message” (McLuhan, 1960). These tools provide opportunity for public global dialogue, continuous discussions in the online space beyond the four walls of a physical classroom, and greater interactions between individuals and collective groups. In this chapter, the authors present several cases of social media use from the perspective of being researchers and teachers in higher education. Through strategic and precise use of social media, academics can create strong, connected, virtual communities to enhance knowledge production, exchange, and transfer within higher education. The cases demonstrate the ability to create and curate content while engaging with global connections to enhance and disrupt traditional ways of working in academia.

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