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The Understanding of Entertainment in Press Enterprises in Turkey

The Understanding of Entertainment in Press Enterprises in Turkey

Cuneyt Binatli, Gozde Sunal
Copyright: © 2014 |Pages: 17
ISBN13: 9781466661905|ISBN10: 1466661909|EISBN13: 9781466661912
DOI: 10.4018/978-1-4666-6190-5.ch007
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MLA

Binatli, Cuneyt, and Gozde Sunal. "The Understanding of Entertainment in Press Enterprises in Turkey." Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, edited by R. Gulay Ozturk, IGI Global, 2014, pp. 105-121. https://doi.org/10.4018/978-1-4666-6190-5.ch007

APA

Binatli, C. & Sunal, G. (2014). The Understanding of Entertainment in Press Enterprises in Turkey. In R. Ozturk (Ed.), Handbook of Research on the Impact of Culture and Society on the Entertainment Industry (pp. 105-121). IGI Global. https://doi.org/10.4018/978-1-4666-6190-5.ch007

Chicago

Binatli, Cuneyt, and Gozde Sunal. "The Understanding of Entertainment in Press Enterprises in Turkey." In Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, edited by R. Gulay Ozturk, 105-121. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6190-5.ch007

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Abstract

Marketing techniques have been developed in print media for more than a century in order to increase demand for newspapers and magazines. Readers' choices are determined to be impacted by the promotional practices that have become a crucial financing source for newspapers in the free market economy and the related competitive advantages existing in our country. As an effective promotion method used by companies at press organizations to introduce themselves to their potential customers or to increase their sales, promotional materials were distributed in the past for any entertainment and sales-boosting purposes, without considering their pedagogical effect or the potential harm to the children. It was later agreed that such materials should mainly include educational aspects, as decided by the government. Therefore, the main purpose of this chapter is to describe the recreational promotion products as well as a basic background on the reasons for distributing such products.

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