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Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students

Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students

Franklin N. A. Yartey, Louisa Ha
Copyright: © 2014 |Pages: 23
ISBN13: 9781466661141|ISBN10: 1466661143|EISBN13: 9781466661158
DOI: 10.4018/978-1-4666-6114-1.ch006
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MLA

Yartey, Franklin N. A., and Louisa Ha. "Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students." Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 126-148. https://doi.org/10.4018/978-1-4666-6114-1.ch006

APA

Yartey, F. N. & Ha, L. (2014). Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students. In I. Management Association (Ed.), Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications (pp. 126-148). IGI Global. https://doi.org/10.4018/978-1-4666-6114-1.ch006

Chicago

Yartey, Franklin N. A., and Louisa Ha. "Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students." In Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 126-148. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6114-1.ch006

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Abstract

In this study, the authors examine the use of smart phones for self-broadcasting among college students based on motivation and network externalities theories. The authors propose that smartphones have changed telephones from a point-to-point interpersonal medium to a broadcast medium for individuals to disseminate information to their networks through the use of social media. The authors hypothesized that the more friends and followers a student has on Facebook and Twitter respectively, the more likely the student will use friends and followers as self-broadcasting mediums from their smartphones. The hypothesis was supported based on survey data collected at a public university. The study also discusses the social implications of using smartphones as a broadcast and self-promotion medium.

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