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Ethical Challenges for User-Generated Content Publishing: Comparing Public Service Media and Commercial Media

Ethical Challenges for User-Generated Content Publishing: Comparing Public Service Media and Commercial Media

Ceren Sözeri
Copyright: © 2014 |Pages: 14
ISBN13: 9781466661141|ISBN10: 1466661143|EISBN13: 9781466661158
DOI: 10.4018/978-1-4666-6114-1.ch063
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MLA

Sözeri, Ceren. "Ethical Challenges for User-Generated Content Publishing: Comparing Public Service Media and Commercial Media." Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 1291-1304. https://doi.org/10.4018/978-1-4666-6114-1.ch063

APA

Sözeri, C. (2014). Ethical Challenges for User-Generated Content Publishing: Comparing Public Service Media and Commercial Media. In I. Management Association (Ed.), Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications (pp. 1291-1304). IGI Global. https://doi.org/10.4018/978-1-4666-6114-1.ch063

Chicago

Sözeri, Ceren. "Ethical Challenges for User-Generated Content Publishing: Comparing Public Service Media and Commercial Media." In Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1291-1304. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6114-1.ch063

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Abstract

Mainstream online media is gradually encouraging user contributions to boost brand loyalty and to attract new users; however, former “passive” audience members who become users are not able to become true participants in the process of online content production. The adoption of user-generated content in media content results in new legal and ethical challenges within online media organizations. To deal with these challenges, media companies have restricted users through adhesion contracts and editorial strictures unlike anything encountered in the users' past media consumption experiences. However, these contractual precautions are targeted to protect the media organizations' editorial purposes or reputations rather than to engage ethical issues that can also ensure them credibility. It is expected that some public service media strive to play a vital role in deliberative culture; on the other hand, some commercial global media have noticed the importance of worthwhile user-generated content even though all of them are far from “read-write” media providers due to the lack of an established guiding ethos for publishing user-generated content.

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