MLA
Gupta, Priya, et al. "Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry." Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 410-434. https://doi.org/10.4018/978-1-4666-6268-1.ch021
APA
Gupta, P., Singh, K., & Kainth, J. (2015). Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry. In I. Management Association (Ed.), Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications (pp. 410-434). IGI Global. https://doi.org/10.4018/978-1-4666-6268-1.ch021
Chicago
Gupta, Priya, Kanhaiya Singh, and Jyoti Kainth. "Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry." In Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 410-434. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6268-1.ch021
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